Keen eyed Salem observers saw a colorful, playful new publication popping up in stores, coffee shops and restaurants in recent weeks. Press Play Salem is the magazine and it fills a niche.

The bimonthly coffee-table style magazine is printed on richly-colored, sustainably-sourced paper and bound in a unique 8.5” square format. It brings to light some of the most interesting people and places of the city, announces things to do and presents original photo spreads and interviews with creative people. It also offers an online weekly newsletter and monthly calendar on its blog/website.

“Overall,” says Carlee Wright, Press Play Salem’s publisher and editor, “we’re here to encourage the community to get out and play.”

Salem Weekly’s Publisher, AP Walther is glad to see Press Play Salem supporting the city’s culture. “A healthy community needs multiple media sources,” he says. “So far Salem has had a limited few covering the arts. Let’s all encourage more.”

Press Play Salem’s ideal reader, says Wright, “is anyone who wants to be engaged with and in Salem. We aim to inspire, inform, and entertain through stories of our community while reflecting, supporting, promoting, and celebrating the fantastic and growing arts scene we have in Salem.”

The publication was begun through a Kickstarter effort which brought together the resources of 121 local people and businesses to inaugurate the project.

Wright describes Press Play Salem as “a community-driven, community-supported magazine. Our successful Kickstarter campaign got us started and we continue to thrive thanks to their support.