Salem Macy’s is participating in the effort by offering a 15 percent discount to anyone who wears red to the store on February 1.

But heart disease is not gender specific.

According to a recent press release by the American Medical Association, heart disease is the most deadly disease in the United States and accounts for nearly one-third of deaths. The AMA has released “American Medical Association Guide to Preventing and Treating Heart Disease: Essential Information You and Your Family Need to Know about Having a Healthy Heart,” a guide that offers information and tools on how to prevent and treat heart disease.

The book also addresses the relationship between heart disease and dietary influences, such as cholesterol and sodium. It can be purchased at retail and online bookstores.